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Posted by on May 29, 2020 in Management, Marketing, Small Business |

Strategic Plans Drive Small Business Success

Strategic Plans Drive Small Business Success

Over 85% of small businesses do not have a strategic business plan (strategic plan). By operating without a strategic/business plan, many small businesses are missing out on a powerful tool to help them define and reach their goals. Many small business owners believe that only large companies need such plans, but the reality is that small businesses can reap tremendous rewards by creating a strategic plan.

A strategic plan is like a roadmap for your company. It needs to identify where you are and what you stand for, where you are going, how to measure progress and estimate when you will arrive, and what resources are available for the journey. The plan helps the company maintain focus, recognize progress, and take corrective action when needed.

While each company will have a unique document, the elements of the plan are remarkably similar across the board. Common elements and their purpose are listed below:

  • Vision, Mission, and Commitments: what do you stand for, what are your high-level goals, and to what are you committed?
  • Executive Summary: a quick synopsis of the document Company Background, Products, and Services: what does the company do to produce value for its clients?
  • Marketing Plan: How will the company attract new clients, keep current clients, how much is budgeted for marketing, and how is success measured?
  • Operational Plan: How will the company execute operations?
  • Organizational Structure: How is the company structured and what are the roles and responsibilities to identify accountability?
  • Financial Report: what is the long-term financial projection?
  • Strategies: what is the company going to do to accomplish its goals? Challenges and Solutions: what obstacles are anticipated and what solutions are identified in advance? Budgets: how much will be allocated to each functional area?

Taking the time to put a guiding document together requires thinking through what the business objectives are, how they will be reached, the role individuals will play, etc. It is also a “living” document. It is of minimal value if it is put on a shelf and only referenced quarterly. It becomes a part of the operation of the business and is updated and referenced frequently. It can and should be used at meetings to measure progress and to help the company’s employees stay focused on the strategic goals and progress towards those goals.

What are some of the benefits of having a strategic plan? The effort required to create the plan necessitates the contemplation of long-term goals and a manner to achieve those goals. The strategic plan helps orient the organization towards a common target and is a useful tool to create an environment of accountability. By constantly measuring progress against the identified goals, the workforce maintains focus and understand where their efforts fit into the grand scheme. A well thought out plan helps accurate budgeting and enables quick adjustments to be made if needed.

Elements can also be a useful tool to engage employees, focus productivity, and reduce turnover. We live in a different economic and workplace environment compared to a few decades ago. Gone are the job-for-life and benefits into retirement contracts that used to be common. Because of the turbulence now inherent in our business economy, people feel totally free to change jobs frequently and without concern for the loss of accrued benefits. A strategic plan enables workers to see the long-term plan for the small business and helps create buy-in into the future they helped define. Reduced turnover and employee buy-in are valuable to any small business.

In summary, while the perception may be that strategic plans are not needed for small businesses, the reality is that a small business with a strategic plan is more aligned, has better employee engagement, and can quickly and accurately measure its progress towards well-defined goals.

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Posted by on Apr 10, 2020 in Management, Marketing |

5 Tips to Create the Business Olympian Within

5 Tips to Create the Business Olympian Within

It’s been another incredible and exciting Winter Olympics as our athletes brought home 37 medals (9 Gold/15 Silver/13 Bronze). It was also bittersweet for in 2002 I took my Dad to the Winter Olympics in Salt Lake City and we had some wonderful father-son bonding. Dad passed away from Alzheimer’s this past November so I pictured the two of us at many events I watched on TV over the past two weeks.

As a former amateur athlete and successful business executive, I can really appreciate the training, preparation, and commitment it takes to be successful as an Olympian athlete. How you could not walk away with a feeling of what it takes to be an Olympic athlete…” the best of the best” is beyond me. Imagine working on one goal, one dream, every day for four years, and having it come down to an event in most cases that lasts only precious seconds. All that blood, sweat, and tears as you strive for either the glory is yours or you go home without the prize. Incredible isn’t it?

While watching the Olympics, it’s apparent each participant possesses the necessary qualities of intense discipline, focus, world-class training, the will to succeed, and a passion for life. These are the same qualities that successful business professionals need to possess to succeed especially in a down economy. Yes, the Olympians have coaches helping them to focus, but as the Olympic athlete, to be successful today, you need to incorporate the same use of discipline, focus, training, will, and passion. The ability to practice your “art”, grow and execute your action plans will deliver the desired results and peak performance you strive for.

Let’s look at these qualities and see how to incorporate these into your life:

  1. Discipline is the key “attribute” for you to possess to be successful. You need discipline in your work habits, in performing your “genius” work and in what you want and where you want to be. Discipline brings about focus.
  2. Focus: What are your goals? What are your company goals? Are they compatible with each other? Are they attainable? Define your goals and action steps necessary for you to achieve your success. Remember… a goal is a dream with a deadline in dream away.
  3. World-Class Training: The Olympian athletes train, train, and then train some more. They go over the same techniques; again and are called developing mental muscle. You’ve heard “we need to get back to the basics” before, there’s a reason why. Train the mind and it will perform any task day in and day out without having to be reminded. Are those on your team trained to perform like this? What are you doing to train and grow your “mental muscle”? As I always say “when you’re green you grow and when you’re ripe you’re rotten”. Learn something new every day!
  4. The Will to Succeed: also known as perseverance. Never give up, fight on! If you get knocked back up! Keep focused on your goals.
  5. Find Your Passion: We spend more time at work than we do at home so make sure you love what you do or at least make your work environment a fun place to be. It’s not hard to ‘s all about attitude and altitude!

Tip: Being an Olympic athlete is not much different than being an “Olympic” business athlete. Take the test! Write down these five principles and score yourself to see if you’re incorporating these key qualities into your life to succeed. If not, create an action plan to help you stay focused as you implement these qualities to be successful and watch your career for the Gold! Good luck.

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Posted by on Mar 13, 2020 in Marketing |

How To Start Marketing Your Business

How To Start Marketing Your Business

To new entrepreneur, starting a company is commonly its own incentive. They are thrilled to be able to be their very own employers, and also to effectively obtain a company up and running. Frequently they are happy simply to keep the dream alive.

However every business needs to expand. That does not suggest you need to connect to a bigger market – it indicates working toward raising your share of the one you are targeting. This will maintain your company healthy and balanced enough to endure obstacles such as tough economic times.

In order to keep progressing, we require to market our organisations regularly. We need to dedicate a particular percent of our sources to developing our brand name and also reaching our target audience. Below are some easy points you can do to aid your company expand.

Have a clear photo of your target market.

Discover what types of individuals make use of the products and services you give and respond to your organisation viewpoints. If you’re not marketing to the right people, all will certainly be shed.

Research, research, research.

Figure out exactly how to finest reach your target audience as well as what they anticipate out of your offerings. Research your competitors very carefully, and make note of what they’re doing right and wrong.

Select your advertising channels wisely.

If your target audience hardly ever checks out, there’s no point in marketing in a magazine. Use what you’ve found out about them to locate the most effective possible outlets for your message, and also concentrate your advertising and marketing efforts there.

Provide your advertising an opportunity.

Researches reveal that customers require repetitive exposure to a product prior to they will certainly also consider getting. So don’t be amazed if one ad run does not bring magnificent outcomes. If you have actually done your homework as well as located a viable method to reach your market, run the advertisement at least two even more times before you assess the results.

Take advantage of totally free promotion.

Sending news release and finding other methods to bring in the media will certainly offer you high-grade direct exposure, as well as it won’t eat into your budget plan.

Keep an eye on the efficiency of your marketing initiatives.

If what you’re doing is working, you need to be creating even more profits. Use a few of that earnings to do more advertising. If it isn’t functioning, make changes and try once more.

Occasionally you’ll need to take a go back with your advertising and marketing plans. But that’s not an indicator you’ve stopped working. It’s an indication that you’re a clever marketing professional. Sometimes the market adjustments, as well as it depends on us to keep an eye on those modifications and readjust our advertising and marketing intends accordingly. No successful company markets the same way forever. By advancing with our target market, we can make our marketing job better.

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Posted by on Sep 23, 2018 in Marketing |

The Marketing Game

The Marketing Game

Whatever They Told You About Marketing Is Dead Wrong…And Here’s Why

Article marketing demands fresh, distinctive and appropriate writing. It is one of the best ways to promote your online business and quickly drive targeted traffic to your websites. At the end of the day, however, it remains one of the cheapest yet most powerful ways to gain the attention of your target market, leading to better web traffic.

Video Marketing has become quite strong tool in regards to exposure to your company. It is and should be a fun experience in your marketing plan. You should know some secrets of video marketing which really works and it will provide you with booming outcomes. With just a little practice, you will observe that Video marketing for newbies is even enjoyable. Video marketing for newbies is the formula to produce your video jump-start right from the start, even when you are following a budget. It can tell you that building a list is the good way to build a business.

marketing

Every day in 1 way or another, marketing ought to be undertaken in a retail enterprise. Inbound marketing works effectively for many distinct businesses. Viral marketing is quite a bit cheaper in comparison to other approaches and method of brand promotion. It is not hard, it just requires a little bit of knowledge and your courage to do it with full dedication.

Get the Scoop on Marketing Before You’re Too Late

Marketing via internet is quite much advantageous. If you are a newcomer to internet marketing you may panic at the idea of SEO. Admittedly not everybody is aware of what they are doing in regards to Internet video advertising.

Marketing

Marketing, as an entity, has existed for an extremely long moment. Excellent marketing aligns with the business enterprise. Whether it is a video promoting strategy or a social networking influencer marketing, PR experts can enable a brand easily connect to the correct people and media outlets, within the stipulated time without a lot of wastage.

Details of Marketing

How you want to advertise the business 3. Your company should also unleash the big potential and leverage the ability of SEO. ANY company is a numberss game, plain and easy!

But What About Marketing?

Aside from marketing, SEO services have several different benefits also. With the usage of organic search engine marketing method, the search engine optimisation services make it simple for the clients to search a specific website on search engine pages. You should go for internet marketing SEO services by a major agency which should have the ability to allow you to reach out to your intended audience.

Different advertising and marketing strategies are the deep roots of any company. Implementing in addition to maintaining an inbound advertising strategy might appear an easy job for you. By having the correct expertise, you can ascertain the perfect advertising strategies for your business enterprise or for your clientele.

The Secret to Marketing

You require in order to introduce new strategies in addition to broaden the horizons of the merchandise or the services. You’re also advised to think about a more careful advertising and marketing strategy in addition to correct combination to build as to guarantee the success of your business. So the final social media marketing plan is to focus on your followers.

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